Physical Web, the proximity ecosystem that is supported by Google’s Eddystone beacons is transforming physical world experiences like never before. The Physical Web was developed with the idea of bringing the power of the internet/web to objects in the physical space. This means, people can interact with objects in the physical world straight through their […]

Beacons and proximity solutions are fast becoming popular with marketers and brands not only for the engaging customer experiences they generate but also for the valuable data analytics and insights they gather, like, footfall metrics, engagement rates and repeat visit patterns among others. Gathering such important metrics was so far possible only by big brands […]

While the retail sector was the first to test beacons and and implement in-store marketing, over a period of time, marketers across various verticals, right from casinos to banks to restaurants have started to embrace iBeacon technology. In fact, beacons have become so popular that they are already moving out of the pilot phase to […]

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including MobStac’s partnership with Xamarin, how beacons can help Apple make its streaming music service free, virtual beacons, an exciting alternative to standard beacons and more. Have a look at our […]

Over the past 2 decades of computing, one thing has been evident: technology’s charge into new arenas has almost always been led by developers. Going by the hundreds of thousands of apps on iOS & Android, what your smartphone can do today (think about posting pictures, flagging a cab, or messaging your friends halfway around […]

Our roundup this week is packed with informative nuggets, including how Beaconstac is enabling developers at the first Israeli iBeacon Hackathon, the reasons why mesh beacons are set to replace iBeacon, why geolocation is key to the next generation of apps, and how museums are using big data. We have also included a video that […]