3 Reasons Why you Need to Invest in Proximity Marketing Now


It goes without saying that 2015 marks that year that proximity marketing officially took off its training wheels. Right from leading retail brands like, Macy’s, Coca-Cola and Procter & Gamble to publishing brands like Elle to events like SXSW festival, businesses across various verticals are busy trying to deliver a compelling customer experience by pushing […]

5 Steps to Devising an IoT Retail Strategy


Analysts have termed the Internet of Things (IoT) as the next industrial revolution that will change the way businesses, governments, and consumers interact with the physical world. Particularly because, the recent advancements in products like wearables and home-management systems has caused IoT to gain traction at every corner of the planet, right from the developed […]

5 Reasons Businesses are Investing in Beacons


From the time they were introduced to the world at WWDC 2013, beacons have been generating buzz. According to ABI Research, there already are more than a million beacons in the marketplace and, this number is projected to blow past 400 million within the next five years. Not surprising, given the explosive growth in hyperlocal […]

Best of Beacons this Week: Beaconstac to Empower Developers at the First Israeli iBeacon Hackathon and more


Our roundup this week is packed with informative nuggets, including how Beaconstac is enabling developers at the first Israeli iBeacon Hackathon, the reasons why mesh beacons are set to replace iBeacon, why geolocation is key to the next generation of apps, and how museums are using big data. We have also included a video that […]

Why large chain retailers like Macy’s are banking heavily on beacons

Why-large-chain-retailers-like-Macy's-are-banking- heavily-on-beacons

Image Source: The Washington Post Macy’s, the 156-year-old retail chain, recently announced that it will expand the use of beacons to all of its stores across U.S. This announcement was a follow up on the test run held by the retail chain at it’s flagship stores in New York City and San Francisco, during last […]

Umbel Feature: Beacons and Big Data: A Powerful Pair for Retail

Umbel Blog Feature Beacons and Big Data

Beacons and Big data are the latest buzzwords everywhere. Is it possible to use these together efficiently ? If yes, then how? And to what effect? We all know about beacons. Every industry vertical right from retail to hotels, museums, theme parks and airports to stadiums etc., is looking to deploy beacons. Businesses are fast realizing […]

What Mary Meeker’s Internet Trends 2014 Report Means for the Mobile Industry


Image Courtesy: recode.net Every year the technology industry awaits with bated breath to listen to Mary Meeker’s Internet Trends report, a cult favourite among techies and business executives alike. This year, the ‘Queen of the Net’ gave a comprehensive and broad-ranging rundown of her observations and predictions at the Code conference in California. A legendary observer […]