3 Reasons Why Beacon Adoption Is Not a Challenge Anymore

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One of the announcements that created quite a buzz in the proximity marketing industry was the one around Google Nearby. Coupled with Eddystone beacons, Google Nearby Notifications has got brands and businesses all over the world excited about the prospect of being able to deliver highly contextual mobile-based brand experiences without the need for a […]

Best of Beacons this Week: Things you need to know about Bluetooth 5 and more

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What is Bluetooth Special Interest Group (SIG) offering you with Blutooth 5? How are retailers using high-end display technology to attract high-end customers? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into the content below for posts on the release of Bluetooth 5, iBeacon Marketing finally taking […]

Beacon Marketing: 7 Ways Businesses can Encourage Users to turn their Bluetooth ON

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According to Q1 2016 Proxbook report, currently there are a little over 4 million beacon deployed globally – a number that is well aligned with ABI Research’s forecast which predicted that 8 million beacons will be deployed by the end of 2016. And it goes without saying that Eddystone with its recent updates (announcement of […]

Retail’s Big Show 2016 – Key Takeaways from NRF

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Retail’s Big Show, 2016 – National Retail Federation (NRF), just wrapped up one of the biggest and the most interesting retail shows of the year. From the latest buzz on technology innovations to expert talks on future transformations, the NRF highlighted the top retail trends to look forward to. In this blog, we bring you […]

Will Beacons Replace RFID?

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About a decade ago, it was almost impossible to find a tech analyst who wasn’t predicting that radio-frequency identification (RFID) would soon change the world. While RFID eventually became a useful tool in retail, logistics, healthcare and a handful of other enterprise sectors, the technology failed to grab the spotlight as expected. However with the […]

What is Proximity Marketing and How does it Work?

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UPDATE:  Now you can set up beacon marketing without investing in your own app  Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. Over the past year, we have seen a number of brands ranging from casinos to theme parks, opt-in […]

Beekn Feature: Adding iBeacon to Your Mobile Strategy

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According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to receive personalised messages from retailers. As various industry verticals get to grips with the technology behind beacons, consumer opinion indicates that these low-cost pieces of hardware have a huge potential to revolutionise experience across industries. iBeacon technology opens […]

Beekn Feature: Adding iBeacon to Your Mobile Strategy

Beekn Feature: Adding iBeacon to Your Mobile Strategy

According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to receive personalised messages from retailers. As various industry verticals get to grips with the technology behind beacons, consumer opinion indicates that these low-cost pieces of hardware have a huge potential to revolutionise experience across industries. iBeacon technology opens […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Internet-Retailer-Feature:-8-lesser-known-uses-of-Beacons-for-Retailers

Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is best […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Eight-compelling-reasons-why-retailers-should-strongly-look-into-adopting-beacon-technology-in-store

  Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is […]