3 Reasons Why Beacon Adoption Is Not a Challenge Anymore

Why-beacon-adoption-is-not-a-challenge-anymore

One of the announcements that created quite a buzz in the proximity marketing industry was the one around Google Nearby. Coupled with Eddystone beacons, Google Nearby Notifications has got brands and businesses all over the world excited about the prospect of being able to deliver highly contextual mobile-based brand experiences without the need for a […]