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When it comes to cutting-edge marketing, one of the few technologies that have been in the buzz for the past few years is beacons. From the very beginning, beacons have been poised to change the way consumers interact with brands. However, over the years we have seen beacons being faced with quite a number of […]
Published on: April 13, 2017
One of the announcements that created quite a buzz in the proximity marketing industry was the one around Google Nearby. Coupled with Eddystone beacons, Google Nearby Notifications has got brands and businesses all over the world excited about the prospect of being able to deliver highly contextual mobile-based brand experiences without the need for a […]
Published on: November 9, 2016
Currently used in 8.2 billion devices around the world, right from smartphones and laptops to beacons and cars, Bluetooth has become one of those unsung heroes that has helped us get through our daily lives. This is set to grow rapidly in the coming years as the Internet of Things phenomenon kicks off. Cisco has […]
Published on: June 28, 2016
What is Bluetooth Special Interest Group (SIG) offering you with Blutooth 5? How are retailers using high-end display technology to attract high-end customers? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into the content below for posts on the release of Bluetooth 5, iBeacon Marketing finally taking […]
Published on: June 24, 2016