Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

A comprehensive comparison of all proximity marketing solutions for retail (PART – 1) Since the 1960s, E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” – using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served various businesses. And although the four P’s have gone through various iterations over […]