Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

Best of Beacons this Week: Taipei Fine Arts Museum adopts Beacons and more

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We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from how Taipei Fine Arts Museum leveraged beacons to enable easy navigation to an interesting post on how beacons are fast reshaping retail marketing strategies. So, sit back and check out the latest […]

Beacon Marketing: 7 Ways Businesses can Encourage Users to turn their Bluetooth ON

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According to Q1 2016 Proxbook report, currently there are a little over 4 million beacon deployed globally – a number that is well aligned with ABI Research’s forecast which predicted that 8 million beacons will be deployed by the end of 2016. And it goes without saying that Eddystone with its recent updates (announcement of […]

4 Mistakes to Avoid When Developing Your Beacon App

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The rise of iBeacon technology was one of the major news stories of 2015. Nevertheless, near the end of 2015, many mainstream publications rushed to declare Apple’s iBeacon technology as a fad that couldn’t live up to its hype. This resulted in many business insiders stepping up to give insights on the real state of […]

What is Proximity Marketing and How does it Work?

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UPDATE:  Now you can set up beacon marketing without investing in your own app  Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. Over the past year, we have seen a number of brands ranging from casinos to theme parks, opt-in […]