Beacons and Digital Signage: The New Power Couple in Brand Advertising

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With the evolution of the role of a mobile device in a customer’s purchase journey, digital signage has grown from merely replacing posters with LCD screens into being a core component of a sound marketing strategy. And going ahead, brands looking to improve their merchandising and promotional effectiveness will leverage innovative digital signage solutions to […]

Ebook: The A to Z of Proximity Marketing with Beacons

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According to a recent Business Insider report, beacons are predicted to influence up to one on every four dollars spent in retail stores by 2016. In fact, many industry experts are of the opinion that proximity marketing with beacons could be one of the most effective tools that can help brands generate higher ROI with […]