CMO Feature: Retail Marketing Strategies For 2016

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The retail space has witnessed significant innovation over the past few years. From interactive displays and cashless payments to beacons sending in-store offers–and much more–retail is undergoing a major overhaul and a welcome change from age-old strategies. With the emergence of new technologies, such as iBeacon, visual search, wearable technology, and augmented reality, digital and […]

Best of Beacons this Week – Carrefour’s 400pc Mobile app Engagement jump proves Beacons’ Supermarket Potency and more

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We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how beacons helped Carrefour achieve 400% increase in mobile app engagement to how Apple plans to use iBeacon sensor equipped droids for an indoor mapping project. So sit back, sip […]