Best of Beacons this Week: Airside Mobile to use Google Nearby to fuel app adoption, and more

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Do you know how retailers can employ beacons to enhance the local search of their store? How Coca-Cola plans to use beacons with its vending machines or, how Airside Mobile plans to employ Google Nearby to fuel app adoption? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into […]

Best of Beacons this Week: Coca-Cola Leverages Beacons for Precise Retargeting and more

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We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, from how Coca-Cola leveraged beacons to employ precise retargeting, to busting a few myths around location-based mobile advertising. Have a look at our picks below: 1. Coca-Cola pops open beacons’ potential for more precise retargeting […]