Best of Beacons this Week: NHL Franchise Pittsburgh Penguins uses Beacons for Fan Engagement and more

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We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how the Zac Brown Band leveraged beacons to engage their audience better, to how to plan your beacon pilot budget.  So sit back, sip a cup of coffee and check […]

How Event Managers can use Beacons to Transform Live Event Experience

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Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]