Eddystone Beacons at Events: 5 Campaign Ideas that Every Event can use

Eddystone-at-Events_5-Campaign-Ideas-that-Every-Event-can-use

Events today, be it sporting events, music festivals or tech conferences, heavily rely on technology to offer enhanced experiences in order to not only drive event attendance but also popularity and event success. Among the gamut of technologies available, a key focus area is mobile. In fact, according to CrowdCompass, 86% of planners will have […]

How Event Managers can use Beacons to Transform Live Event Experience

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Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]