Top 3 Ways Brands Will Use Beacons in 2017

3-ways-brands-will-leverage-beacons-in-2017

That beacons and other indoor location services have gone mainstream is no news at all. According to a recent survey conducted by research firm Vanson Bourne, 38% of all global respondents currently use indoor positioning. At the same time 43% of US respondents have already initiated an indoor proximity program, followed by the UK and Asia […]

Why Banks are Betting Big on Beacons

banks-beacons-finance-easy-payments-push-contextual-notifications

  Over the last year, beacons, the low-powered proximity detection devices, which were initially touted as a ‘retail only’ opportunity were leveraged by businesses across various verticals, right from casinos to universities for proximity marketing. But of recent they have started to make inroads into the banking sector as well. Late last year, U.S. Bank, […]