Beacons in Retail: How Retailers can Earn Consumer Trust

3-Ways-Retailers-can-ensure-Consumer-Trust-and-Transparency-with-Beacons

Year 2015 will see retail brands take a substantial leap in proximity marketing, as they shift fast from pilot projects to larger commercial deployments, reported Business Insider. In fact, according to a recent study by AirSpace, 99% of U.K retail brands are considering including proximity marketing as a part of their 2015 marketing plan, of […]