How to Effectively Engage Customers using the Physical Web and Eddystone Beacons

How-to-Effectively-Engage-Customers-using-the-Physical-Web

Physical Web, the proximity ecosystem that is supported by Google’s Eddystone beacons is transforming physical world experiences like never before. The Physical Web was developed with the idea of bringing the power of the internet/web to objects in the physical space. This means, people can interact with objects in the physical world straight through their […]

4 Success Metrics for your Eddystone Beacon Campaigns

4-Success-Metrics-for-your-Eddystone-Beacon-Campaigns

Beacons and proximity solutions are fast becoming popular with marketers and brands not only for the engaging customer experiences they generate but also for the valuable data analytics and insights they gather, like, footfall metrics, engagement rates and repeat visit patterns among others. Gathering such important metrics was so far possible only by big brands […]