Contextual Marketing: 3 Contextual Triggers Digital Marketers Must Use Right Away


According to new report by Forbes Insights titled ‘Location: A Strategic Marketing Imperative’, location-based mobile advertising is fast becoming a competitive differentiator. Not surprising, given the extent to which location data is currently changing how people shop, eat, date and travel. As a result, shoppers now expect in-the-moment, personalized, relevant experiences from their favourite brands. […]