Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

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How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

Contextual Marketing: 3 Contextual Triggers Digital Marketers Must Use Right Away

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According to new report by Forbes Insights titled ‘Location: A Strategic Marketing Imperative’, location-based mobile advertising is fast becoming a competitive differentiator. Not surprising, given the extent to which location data is currently changing how people shop, eat, date and travel. As a result, shoppers now expect in-the-moment, personalized, relevant experiences from their favourite brands. […]

5 Reasons Businesses are Investing in Beacons

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From the time they were introduced to the world at WWDC 2013, beacons have been generating buzz. According to ABI Research, there already are more than a million beacons in the marketplace and, this number is projected to blow past 400 million within the next five years. Not surprising, given the explosive growth in hyperlocal […]

Beacons and Digital Signage: The New Power Couple in Brand Advertising

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With the evolution of the role of a mobile device in a customer’s purchase journey, digital signage has grown from merely replacing posters with LCD screens into being a core component of a sound marketing strategy. And going ahead, brands looking to improve their merchandising and promotional effectiveness will leverage innovative digital signage solutions to […]

Convincing your Boss for a Beacon Pilot Project? Here are 3 Tips for You

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While many brands across various verticals have tried dipping their toes in beacon marketing over the past year, industry experts are of the opinion that beacon marketing is likely to take off in 2015. One of the main factors behind this push is that today marketers have begun to realize that there is more to […]

Are Brands ready for Mainstream Beacon Deployment?

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Over the past year, we have seen a number of brands, right from retail and museums to casinos, try their hands at leveraging beacons to enhance consumer experience. Most of these beacon trials were solely focused on exploring three main objectives: 1. Will consumers download the app? 2. How will they respond to push messages? […]