Launched by the search giant 2 months back at Google I/O 2016, Nearby Notifications is on its way to taking the world by storm. A number of brands across various verticals, right from Airside Mobile, an innovative mobile travel app, to Entertainment One, a media distribution company, have already leveraged Google Nearby to offer enhanced […]

Going by the recent updates that were announced at the Google I/O event, 2016 will go down in history as the year when beacons left the world in awe of how contextual notifications can help enhance a user’s daily life in ways he/she never imagined. By allowing places around a user, including museums and drug […]

Year 2015 will see retail brands take a substantial leap in proximity marketing, as they shift fast from pilot projects to larger commercial deployments, reported Business Insider. In fact, according to a recent study by AirSpace, 99% of U.K retail brands are considering including proximity marketing as a part of their 2015 marketing plan, of […]

Our roundup this week is packed with informative nuggets, including how Beaconstac is enabling developers at the first Israeli iBeacon Hackathon, the reasons why mesh beacons are set to replace iBeacon, why geolocation is key to the next generation of apps, and how museums are using big data. We have also included a video that […]

Image Source: The Washington Post Macy’s, the 156-year-old retail chain, recently announced that it will expand the use of beacons to all of its stores across U.S. This announcement was a follow up on the test run held by the retail chain at it’s flagship stores in New York City and San Francisco, during last […]