How the Real Estate industry is using beacons

Real estate industry using beacons vs sale signs

Real estate is one of those transforming industries that has recently picked up great interest in beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information on smartphones! A recent survey from […]

Anatomy of a Successful Proximity Marketing Campaign

Have you ever seen or heard of a particularly genius proximity marketing campaign and thought to yourself, “Wow, why didn’t I think of that?” Similar reactions were seen when Heineken deployed beacons to drive purchase intent, in-store sales, and brand awareness in conjunction with the release of the 2015 James Bond movie ‘Spectre’ which led […]

Top 5 Ways to Boost Customer Engagement on Mobile

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Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

Retail Analytics for Malls: 5 Key Metrics that can help Increase Customer Engagement

How-Malls-can-use-Beacon-Analytics-to-draw-more-Customers

It goes without saying that few industries are changing as rapidly as today’s retail sector. Faced with a still-turbulent economy and increasingly demanding consumers, rise of innovative technologies such as proximity marketing have helped malls and retailers to stay relevant and competitive by employing a data-driven approach to measuring the behaviour of their shoppers. So […]

5 Reasons Businesses are Investing in Beacons

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From the time they were introduced to the world at WWDC 2013, beacons have been generating buzz. According to ABI Research, there already are more than a million beacons in the marketplace and, this number is projected to blow past 400 million within the next five years. Not surprising, given the explosive growth in hyperlocal […]

Best of Beacons this Week: NHL Franchise Pittsburgh Penguins uses Beacons for Fan Engagement and more

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We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how the Zac Brown Band leveraged beacons to engage their audience better, to how to plan your beacon pilot budget.  So sit back, sip a cup of coffee and check […]

Beacons and Big Data: The new ‘Power Couple’ in Retail

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I am sure you have  heard about the famous ‘beer and diapers’ example in which Walmart learned that the two products were often bought together. They came to this conclusion after analyzing data from in-store purchases. This story dates back to 1992, making it clear that retailers have, from a very long time, been aware […]

Best of Beacons this Week: India’s first Beacon app Hack Day and more

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We are back with another issue of ‘Best of Beacons this Week’. Our roundup covers an array of topics including India’s first ever Beacon app Hack Day, Apple Pay loyalty program being rumoured to be launched in time for Christmas, how ambient services are poised for a comeback and more. So sit back, sip a […]

Ebook: How to keep your Customers Happy using Beacons

Enhancing-customer-engagement-with-ibeacon-technology

With holiday shopping season just around the corner, many large retail chains are all set to leverage beacons to grant shoppers a memorable shopping experience. The recent rollout of 4000 beacons across 786 stores of Macy’s in the U.S, is a perfect example of how much retailers are banking on beacons to re-define in-store customer […]

With Beacon Marketing, how much is too much?

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Heralded by technology and marketing experts as an innovation on the cusp of transforming retail industry, beacons have stimulated the appetite of retailers all over the world. Many brands, from Macy’s to Tesco, Alex and Ani to Kenneth Cole are running beacon trials to test these new proximity-detection devices at gaining deep insights into consumer […]