With Beacon Marketing, how much is too much?

How-beacons-can-help-retailers-increase-customer-engagement-over-time-with-effective-beacon-marketing

Heralded by technology and marketing experts as an innovation on the cusp of transforming retail industry, beacons have stimulated the appetite of retailers all over the world. Many brands, from Macy’s to Tesco, Alex and Ani to Kenneth Cole are running beacon trials to test these new proximity-detection devices at gaining deep insights into consumer […]

Why large chain retailers like Macy’s are banking heavily on beacons

Why-large-chain-retailers-like-Macy's-are-banking- heavily-on-beacons

Image Source: The Washington Post Macy’s, the 156-year-old retail chain, recently announced that it will expand the use of beacons to all of its stores across U.S. This announcement was a follow up on the test run held by the retail chain at it’s flagship stores in New York City and San Francisco, during last […]

How Beacon Analytics can be utilized across Verticals

Beacons-help-businesses-engage-their-consumers-better-by-gaining-real-time-access-to-consumer-behaviour-intelligence

Today’s ‘ever-connected’ consumers love hassle-free convenience, and they expect businesses to cater to their needs across multiple channels. Yet the amount of insight that various verticals have for each of these channels vary widely. For example, today’s multichannel retailers use a wide variety of big data, right from their online store to mobile app and […]

6 Ways to utilize Beacon Analytics across Verticals

Beacons-help-businesses-engage-their-consumers-better-by-gaining-real-time-access-to-consumer-behaviour-intelligence

Today’s ‘ever-connected’ consumers love hassle-free convenience, and they expect businesses to cater to their needs across multiple channels. Yet the amount of insight that various verticals have for each of these channels vary widely. For example, today’s multichannel retailers use a wide variety of big data, right from their online store to mobile app and […]

How Beacons Let Restaurants Provide Personalized Service to Customers

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

Given the current times, contactless solutions such as QR Codes and NFC tags will help us get through during and post-pandemic. Restaurants all across the globe are adopting QR Codes for contactless menus, contactless payment, and even contactless deliveries. With the rise in the adoption of mobile devices, there has been a shift in the […]

How Beacons can help enhance Restaurant Dining Experience

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

Editor’s note: If you are looking to build a beacon experience to delight diners, you need an app. However, if do not have one, you can make use of QR Codes. Contactless menus are at the center of contactless dining. If you want a playbook for making and deploying QR Code menus, check out our […]

How Beacons can help Brands Enhance their Loyalty Programs

How-beacons-can-help-brands-enhance-their-loyalty-programs

Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]

How Beacons can help Brands take their Loyalty Programs to the next level

How-beacons-can-help-brands-take-their-loyalty-programs-to-the-next-level

Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]