Why large chain retailers like Macy’s are banking heavily on beacons

Why-large-chain-retailers-like-Macy's-are-banking- heavily-on-beacons

Image Source: The Washington Post Macy’s, the 156-year-old retail chain, recently announced that it will expand the use of beacons to all of its stores across U.S. This announcement was a follow up on the test run held by the retail chain at it’s flagship stores in New York City and San Francisco, during last […]