How Beacons can help Malls offer Compelling Shopping Experiences


According to the 2014 Mobile Media Consumption Report by InMobi, mobile commerce has already seen a 15% increase this year, and states that 83% of consumers are planning to involve themselves in mobile commerce in the coming year. With more and more brands coming up with intuitively designed apps and features such as ‘order online’ […]

How Beacons can help Brands Enhance their Loyalty Programs


Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]