Best of Beacons this Week: Citibank commits to beacons, and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Citibank leveraged beacons to enable easy ATM access to an interesting post on how businesses can choose the best beacon protocol (between iBeacon and Eddystone) for their proximity marketing campaigns. So, sit back […]

Beacon-based Mobile Payments: 4 Brands that are Doing it Right

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Mobile payments, especially in physical locations have been gaining significant traction over the past few years. According to a recent report by Prepaid International Forum, 24% of adults in the UK alone have used their smartphones to make in-store mobile payments and 12% do so on a regular basis. Significant reasons for the sharp increase […]

Top 12 Industries that Beacons will Disrupt in 2016

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With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]