Why Retail Giants in India should invest in Wi-Fi Marketing

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According to MarketsandMarkets, the global Wi-Fi market size is expected to grow from USD 14.8 Billion in 2015 to USD 33.6 Billion by 2020 at an estimated CAGR of 17.8%, largely propelled by the increase in the usage of internet and growth in mobile data. It would come as no surprise if the size of […]

5 Reasons to make Beacons a part of your Digital Marketing Strategy

beacons-digital-marketing-strategy-quality-customer-experience-multiple-points-of-sale-engagement-rate-loyalty-programs-in-store-sales

The revenue from Location-based services market is expected to reach $43.3 billion by 2019, as stated in a report titled “Mobile Context & Location Services: Navigation, Tracking, Social & Local Search 2014-2019” issued by Juniper Research. The report also highlighted that over two-thirds of the total revenue, i.e. approximately 71%, will be driven through highly targeted […]

Beacons and Consumer Packaged Goods: The Best ‘Local’ Match to Drive more Sales

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For long, CPG (consumer packaged goods) brands have been considered to be laggard at digital advertising in comparison to other product categories such as retail, financial services etc., However, of recent the consumer goods digital ad spending, including spending on mobile, outpaces that of the travel, consumer electronics and healthcare categories, reported eMarketer. In fact, […]

Mobile Trends to watch out for in 2014

Mobile trends to watch out for in 2014

2013 was the year when many businesses prioritized and integrated mobile marketing, and went ‘mobile first’. We’ve discussed a few game-changing mobile trends that ruled 2013  in our previous blog post, lets take a look at a few trends to watch out for in 2014. 1. Wearable devices will become mainstream According to a forecast by […]