Creating a Personalized Digital Signage Campaign using Beaconstac

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Most retail beacon implementations today require shoppers to interact with a mobile app. These proximity detection devices then send discounts, ads or offers to the customer’s mobile device when he or she nears a particular product or aisle. But what happens if the customer fails to engage with his or her phone in-store? In such […]

Beacons and Digital Signage: The New Power Couple in Brand Advertising

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With the evolution of the role of a mobile device in a customer’s purchase journey, digital signage has grown from merely replacing posters with LCD screens into being a core component of a sound marketing strategy. And going ahead, brands looking to improve their merchandising and promotional effectiveness will leverage innovative digital signage solutions to […]