How is beacon technology reshaping eCommerce?

How is beacon technology reshaping eCommerce?

According to statista, the retail e-commerce sales that amounted to 2.3 trillion US dollars is expected to grow to 4.88 trillion by 2021. With e-commerce industry progressing at such a high pace, it is not just the number of customers that is increasing, but the competitors too. In this scenario, it is inevitable to find […]

3 Reasons Why you Need to Invest in Proximity Marketing Now


It goes without saying that 2015 marks that year that proximity marketing officially took off its training wheels. Right from leading retail brands like, Macy’s, Coca-Cola and Procter & Gamble to publishing brands like Elle to events like SXSW festival, businesses across various verticals are busy trying to deliver a compelling customer experience by pushing […]

Content Marketing Institute Feature: 4 Ways Visual Content can Enhance Your Ecommerce User Experience


In today’s ever-connected, increasingly social world, images and videos are fast becoming crucial elements of digital marketing. According to a recent Forbes report, brand engagement on Instagram, a social network that relies purely on visual content, has grown by an astounding 350 percent, year over year. [Tweet “How to leverage visual imagery to grab audience […]

5 Best Practices for Designing a Perfect Mobile Commerce Call-to-action


According to a recent eMarketer report, mobile devices are expected to account for 25% of all e-commerce orders in U.S by 2017. As mobile becomes an important channel of revenue for retailers, optimizing your e-commerce websites for mobile has become of utmost importance. Especially when the call-to-action (CTA) buttons on your mobile shopping website play […]

Infographic: Rise of Social Media in Ecommerce


Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce. Don’t miss our bonus tips section at the end of […]