It goes without saying that 2015 marks that year that proximity marketing officially took off its training wheels. Right from leading retail brands like, Macy’s, Coca-Cola and Procter & Gamble to publishing brands like Elle to events like SXSW festival, businesses across various verticals are busy trying to deliver a compelling customer experience by pushing […]

In today’s ever-connected, increasingly social world, images and videos are fast becoming crucial elements of digital marketing. According to a recent Forbes report, brand engagement on Instagram, a social network that relies purely on visual content, has grown by an astounding 350 percent, year over year. [Tweet “How to leverage visual imagery to grab audience […]

According to a recent eMarketer report, mobile devices are expected to account for 25% of all e-commerce orders in U.S by 2017. As mobile becomes an important channel of revenue for retailers, optimizing your e-commerce websites for mobile has become of utmost importance. Especially when the call-to-action (CTA) buttons on your mobile shopping website play […]

Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce. Don’t miss our bonus tips section at the end of […]