How is beacon technology reshaping eCommerce?

How is beacon technology reshaping eCommerce?

According to statista, the retail e-commerce sales that amounted to 2.3 trillion US dollars is expected to grow to 4.88 trillion by 2021. With e-commerce industry progressing at such a high pace, it is not just the number of customers that is increasing, but the competitors too. In this scenario, it is inevitable to find […]

3 Reasons Why you Need to Invest in Proximity Marketing Now

Why-businesses-need-to-invest-in-proximity-marketing-now

It goes without saying that 2015 marks that year that proximity marketing officially took off its training wheels. Right from leading retail brands like, Macy’s, Coca-Cola and Procter & Gamble to publishing brands like Elle to events like SXSW festival, businesses across various verticals are busy trying to deliver a compelling customer experience by pushing […]

Content Marketing Institute Feature: 4 Ways Visual Content can Enhance Your Ecommerce User Experience

4-Ways-Visual-Content-can-Enhance-Your-Ecommerce-User-Experience

In today’s ever-connected, increasingly social world, images and videos are fast becoming crucial elements of digital marketing. According to a recent Forbes report, brand engagement on Instagram, a social network that relies purely on visual content, has grown by an astounding 350 percent, year over year. How to leverage visual imagery to grab audience attention […]

5 Best Practices for Designing a Perfect Mobile Commerce Call-to-action

How-well-designed-CTAs-help-convert-mobile-visitors

According to a recent eMarketer report, mobile devices are expected to account for 25% of all e-commerce orders in U.S by 2017. As mobile becomes an important channel of revenue for retailers, optimizing your e-commerce websites for mobile has become of utmost importance. Especially when the call-to-action (CTA) buttons on your mobile shopping website play […]

Infographic: Rise of Social Media in Ecommerce

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Despite online retail experts debating the impact of social media on ecommerce sales, there’s no denying the fact that brands are investing in social media channels to build a loyal fanbase. Here are some interesting numbers that reiterate the importance of social media in ecommerce. Don’t miss our bonus tips section at the end of […]