4 Success Metrics for your Eddystone Beacon Campaigns

4-Success-Metrics-for-your-Eddystone-Beacon-Campaigns

Beacons and proximity solutions are fast becoming popular with marketers and brands not only for the engaging customer experiences they generate but also for the valuable data analytics and insights they gather, like, footfall metrics, engagement rates and repeat visit patterns among others. Gathering such important metrics was so far possible only by big brands […]

Eddystone Kit FAQs: Everything you need to know about Beaconstac’s Eddy Kit

Beaconstac Eddy Kit FAQs

Google entered the beacon space in July 2015, two years after Apple, by designing their own beacon protocol called Eddystone. This started a wave of new exciting developments in the beacon space, as it received the much needed push from Google. You ask how? Well, Google played a masterstroke on various fronts by introducing Eddystone: I. […]