Creating an Eddystone Campaign to Measure the Offline Attribution of a Google AdWords Campaign

Using-beacons-to-close-the-online-to-offline-attribution-gap-of-Google-Adwords-campaigns

It is one thing to think your campaign worked, and another to know it. Ask any marketer out there and he/she would agree that data-driven marketing has been a major boon in this front as it helps measure and track the scope of opportunities via digital efforts. So much so that, it often outpaces traditional […]

Creating an Eddystone Campaign to Drive App Installs via Nearby Notifications

How-to-drive-app-installs-using-nearby-notifications

It goes without saying that acquiring mobile app installs is one of the most daunting tasks that modern marketers face in this digital age. In fact, while consumers tend to spend 90% of their mobile media time on mobile apps, a typical US smartphone owner uses an average of only 27 apps per month. All […]

Eddystone Kit FAQs: Everything you need to know about Beaconstac’s Eddy Kit

Beaconstac Eddy Kit FAQs

Google entered the beacon space in July 2015, two years after Apple, by designing their own beacon protocol called Eddystone. This started a wave of new exciting developments in the beacon space, as it received the much needed push from Google. You ask how? Well, Google played a masterstroke on various fronts by introducing Eddystone: I. […]

How to Launch an Eddystone Campaign from Scratch

How-to-launch-eddystone-campaign-feature

Google recently announced Eddystone support on the Chrome browser for Android devices, which is a great step in bringing interaction with the Physical Web content and seamless mobile experiences to the Android smartphone user segment. The Physical Web is an open source approach to use the core superpower of the web – ‘Interaction on demand’. […]