Coffee shop marketing strategy (Eddystone beacons) that costs less than $50 a month

Coffee shop marketing strategy (Eddystone beacons)

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

Beacons to supercharge your bar & restaurant marketing strategy

Beacons are used in bars and restaurants to enhance the experience

Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.  It all started with Foursquare giving the initial kick. Quickly catching the fire was Facebook Places, Google Places, Yelp and more. Back then it was truly a cool idea for marketers and owners to know who is in […]

Product update: Beaconstac’s Eddystone dashboard gets a refresh!

Eddystone dashboard gets a refresh

A complete guide to the new Beaconstac Eddystone dashboard Last year, around this time we told how you could upgrade from iBeacon to Eddystone and send proximity-based messages to visitors via the Google Chrome app. Today, with lots of feedback and new ideas from you, we’re refreshing our Eddystone dashboard and making it feel lighter, […]

3 Beacon Campaigns You can Take Inspiration From

Top-3-beacon-campaigns-of-2017

Given the fast pace at which beacons are being leveraged across verticals globally, 2017 is all set to be the year in which beacons will enable critical, customer-centric use cases for businesses across the globe. In fact, while a 2014 Business Insider report predicted that a total of over 4.5 million active beacons will be […]

Leverage Beaconstac to Engage Customers using Nearby Notifications

How-to-engage-consumers-using-Nearby-notificatios

Few cutting-edge technologies have shaken up the retail world the way beacons have. According to a recent research report titled ‘Global Bluetooth Beacon Device Market in Retail 2016-2020’, the global Bluetooth beacon device market in retail will grow at a remarkable CAGR of around 17% during the forecast period. However, iBeacon technology with its need […]

How you can send Engaging Eddystone Notifications using Beaconstac

How-retailers-can-engage-users-better-using-Eddystone

Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]

How Beaconstac can Help you Nail Retail Analytics using Eddystone

How-beaconstac-can-help-you-nail-retail-analytics-using-eddystone-beacons

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

[Webinar Slides] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

Why-digital-agencies-should-know-about-Eddystone

2016 will always be known as the year we saw beacons move beyond retail and enable critical, customer-centric use cases across various verticals. Three of the major highlights that marked this transition were the announcement of Google Nearby Notifications, Bluetooth 5 and the widespread adoption of Eddystone beacons, thanks to it’s ability to do away […]

Why Businesses Need to Leverage Beacon-Based Retargeting Right Now

Retargeting-using-beacons:-Why-and-how-are-brands-embracing-it

Though beacons have been around for long, marketers across various verticals even today, often associate this BLE based technology as one that it used to trigger in-store coupons or notifications. However, things are fast changing, as retargeting is quickly emerging as one of the most compelling use cases of beacons. Not surprising, given the huge […]

[Webinar] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

Why-digital-agencies-should-know-about-Eddystone

That micro-moments are fast transforming the way consumers interact with brands, is no news any longer. Digital agencies all over are busy trying out new, innovative marketing channels to help brands win those micro-moments and in turn win the hearts of their consumers. Now, a huge chunk of these marketing efforts are focused around location. […]