Physical Web: 3 Interesting Projects that Your Business can Learn From

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Techcrunch recently published an article hailing beacons for having been successful in showcasing their potential in commercial settings. However, the article also pointed out that going ahead opportunities for innovation and value-added use cases will lie more in the enterprise domain than in the commercial domain. Now, while we here at MobStac totally agree that […]

iBeacon and Physical Web: Differences in Deployment Strategies

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Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

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Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

Beaconstac Update: Notifications Chart, Multiple Cards and how you can Upgrade to Eddy

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Seeing is believing. It matters all the more when it comes to tracking the performance of your proximity marketing campaigns. This September, we have introduced some new features that will help you visualise and measure marketing campaigns.  Track Performance through Notifications and Distribution Charts Eddy Kit customers can now track Physical Web and Nearby Notifications through the […]

How Nearby Notifications can Transform Proximity Marketing

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Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]

How to Effectively Engage Customers using the Physical Web and Eddystone Beacons

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Physical Web, the proximity ecosystem that is supported by Google’s Eddystone beacons is transforming physical world experiences like never before. The Physical Web was developed with the idea of bringing the power of the internet/web to objects in the physical space. This means, people can interact with objects in the physical world straight through their […]

Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

Best of Beacons this Week: Why Beacon Marketers should thank Apple for eliminating the Headphone Jack

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Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

Top 10 Reasons Your Business Should Choose Eddystone over iBeacon

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Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]