4 Success Metrics for your Eddystone Beacon Campaigns

4-Success-Metrics-for-your-Eddystone-Beacon-Campaigns

Beacons and proximity solutions are fast becoming popular with marketers and brands not only for the engaging customer experiences they generate but also for the valuable data analytics and insights they gather, like, footfall metrics, engagement rates and repeat visit patterns among others. Gathering such important metrics was so far possible only by big brands […]

Eddystone vs Physical Web vs iBeacon: Why Eddystone will Rule the Beacon Space

Eddystone-vs-Physical-Web-vs-iBeacon

Proximity technologies and solutions have been attracting the attention of marketers, businesses and investors alike for the past few years and this interest has only been growing. This enthusiasm in the proximity market can be attributed to the pace at which the industry has been growing. Today, there are a wide range of proximity solutions […]

Top 20 iBeacon Trends for 2016

Top-iBeacon-Trends-for-2016

Ever since its introduction is 2013, iBeacon technology has been consistently growing and today it plays a significant role in the global IoT infrastructure. With its innate ability to deliver contextual, timely and personalized mobile experiences, the technology has witnessed widespread adoption and growth on both business and customer fronts. In fact, the technology has […]

Top 5 Google Nearby Campaigns You Can Learn From

Top-5 Google-Nearby-Campaigns-of-2016-that-you-Must-Know-About

The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

Wi-Fi Marketing vs Beacon Marketing

Wi-fi-Marketing-vs-Beacon-Marketing

Are you shocked to see the buzz that ‘Pokemon Go’, a game developed by Niantic, an augmented reality game maker, has generated and wondering why? Well, the credit truly goes to the engaging location-based experience that the app offers its users. Though Pokemon Go uses GPS, there are a few other location-based technologies, including Wi-Fi, […]

Best of Beacons this Week: Taipei Fine Arts Museum adopts Beacons and more

BOBfeature

We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from how Taipei Fine Arts Museum leveraged beacons to enable easy navigation to an interesting post on how beacons are fast reshaping retail marketing strategies. So, sit back and check out the latest […]

[Webinar Slides] Google Nearby: How it will impact your Business

Google-Nearby-How-it-will-impact-your-business

Launched by the search giant 2 months back at Google I/O 2016, Nearby Notifications is on its way to taking the world by storm. A number of brands across various verticals, right from Airside Mobile, an innovative mobile travel app, to Entertainment One, a media distribution company, have already leveraged Google Nearby to offer enhanced […]

Progressive Web App: Why it matters to your Beacon Project

How-Retailers-can-use-Progressive-Web-Apps-with-Beacons

Over the past few years, we have seen a number of media publications, right from Wired to the Wall Street Journal, report different perspectives on the imminent death of the web. However, a lot has changed since then.  The web isn’t dead Early this year, Google announced that over 1Billion users access Chrome browser on […]

Best of Beacons this Week: Airside Mobile to use Google Nearby to fuel app adoption, and more

Airside-Mobile-to-use-Google-Nearby-to-fuel-app-adoption

Do you know how retailers can employ beacons to enhance the local search of their store? How Coca-Cola plans to use beacons with its vending machines or, how Airside Mobile plans to employ Google Nearby to fuel app adoption? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into […]

[Webinar] Google Nearby: How it will impact your Business

Google-Nearby-How-it-will-impact-your-business

Going by the recent updates that were announced at the Google I/O event, 2016 will go down in history as the year when beacons left the world in awe of how contextual notifications can help enhance a user’s daily life in ways he/she never imagined. By allowing places around a user, including museums and drug […]