Beacon Analytics in Retail – 4 Essential Metrics for Retailers

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It is no secret that retailers all over have doubled down on their proximity marketing efforts by incorporating beacons at various points of their customers’ buying journey. With beacons predicted to directly influence over $4 billion worth of US retail sales this year and retail brands are all set to move out of the pilot […]

Why Banks are Betting Big on Beacons

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  Over the last year, beacons, the low-powered proximity detection devices, which were initially touted as a ‘retail only’ opportunity were leveraged by businesses across various verticals, right from casinos to universities for proximity marketing. But of recent they have started to make inroads into the banking sector as well. Late last year, U.S. Bank, […]