According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to receive personalised messages from retailers. As various industry verticals get to grips with the technology behind beacons, consumer opinion indicates that these low-cost pieces of hardware have a huge potential to revolutionise experience across industries. iBeacon technology opens […]

Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is best […]