QR codes to make event organizing more innovative

QR codes have made a huge leap from being exclusively present in payment sections to popping up on newspapers, magazines, posters and so on, with a millennial audience just as captivated to take out their smartphones and scan them. In a nutshell, QR codes [Quick response codes] are the traditional upgrade from barcodes that hold […]

Eddystone Beacons at Events: 5 Campaign Ideas that Every Event can use

Eddystone-at-Events_5-Campaign-Ideas-that-Every-Event-can-use

Events today, be it sporting events, music festivals or tech conferences, heavily rely on technology to offer enhanced experiences in order to not only drive event attendance but also popularity and event success. Among the gamut of technologies available, a key focus area is mobile. In fact, according to CrowdCompass, 86% of planners will have […]

10 Event Planners using Beacons to Engage Attendees in Creative Ways

Top-10-Events-using-Beacons-to-Redefine-Attendee-Experience

Since their launch at Apple’s WWDC 2013, beacons have caught the attention of event tech pundits all over, as they helped usher in a new era in which attendees expect event organizers to offer a more contextualized event experience. In fact, the number of events that have leveraged cutting-edge event technology and mobile marketing initiatives […]

How Beacons can Transform Event Management and Trade Shows

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Beacons have captivated the attention of tech media world over. With the recent deployment of these low-cost devices by retailers such as Macy’s, Apple Stores and sports venues such as Major League Baseball stadium, Oracle Arena etc., beacon technology has stimulated the appetite of event marketers too. For years, event organizers have pursued new ways […]