10 Event Planners using Beacons to Engage Attendees in Creative Ways

Top-10-Events-using-Beacons-to-Redefine-Attendee-Experience

Since their launch at Apple’s WWDC 2013, beacons have caught the attention of event tech pundits all over, as they helped usher in a new era in which attendees expect event organizers to offer a more contextualized event experience. In fact, the number of events that have leveraged cutting-edge event technology and mobile marketing initiatives […]

How Event Managers can use Beacons to Transform Live Event Experience

How-event-managers-can-use-beacons-to-enhance-the-live-event-experienc

Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]