Best of Beacons: Gatwick Airport leverages 2,000 Beacons for Indoor Navigation and more

Gatwick-Airport-now-has-2,000-Beacons-for-Indoor-Navigation

Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation  UK’s Gatwick airport recently installed 2000 beacons to offer […]

Creating an Eddystone Campaign to Retarget Your Retail Customers using Facebook Pixel

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While most marketers connect beacons with in-store coupons or notifications, retargeting is quickly emerging as a compelling use case in the the proximity marketing space. According to Proxbook’s Q4 2016 report, at a growth rate between 14-15% throughout the year, driving advertising campaigns through online retargeting was one of the primary value-adding factors last year. […]