Coffee shop marketing strategy (Eddystone beacons) that costs less than $50 a month

Coffee shop marketing strategy (Eddystone beacons)

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

Beacons to supercharge your bar & restaurant marketing strategy

Beacons are used in bars and restaurants to enhance the experience

Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.  It all started with Foursquare giving the initial kick. Quickly catching the fire was Facebook Places, Google Places, Yelp and more. Back then it was truly a cool idea for marketers and owners to know who is in […]

7 Ways Beacons are Disrupting the OOH Advertising Space

7-Ways-Beacons-are-Disrupting-the-OOH-Advertising-Space

Out-of-home (OOH) advertising today has made great strides in terms of incorporating new technologies, formats and mediums in order to influence customers in the intended manner. The OOH industry has been innovating at such a fast pace that it has now become ubiquitous; OOH advertisements are now being placed anywhere (from billboards at stadiums to […]

4 Interesting iBeacon Use cases You Need to Know

iBeacon technology’s application in multiple verticals is reaching new heights as is the number of beacons deployed globally. According to reports, 5 million out of 6.2 million proximity sensors deployed globally this year are beacons.This number is on track to reach 8 million beacons by the end of 2016, with a steady growth to 400 […]

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

Google-Nearby-allows-brands-to-connect- with-their-customers-without-the-need-for-an-installed-app

How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

3 Unique Beacon Use Cases: Breaking the Internet of Things (IoT) Barrier

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The Internet of Things (IoT) has been gaining a lot of traction ever since it has been labeled as ‘the next Industrial Revolution’ by industry experts. And many industry verticals are heavily investing in IoT solutions too. IoT is undoubtedly fast driving innovation and new opportunities by bringing every object, consumer, and activity into the […]

Top 5 Beacon Campaigns of 2016 (so far)

The-5-best-beacon-marketing-campaigns-of-2016

With a little over 4 million beacons deployed globally, 2016 is turning out to be the year of the beacon, just as experts predicted. Unacast’s Proxbook Q1 2016 report shows a steady growth of proximity marketing with 6.2 million proximity sensors reportedly deployed as of Q1 2016, majorly due to the increase in proximity marketing […]

Beacon-based Mobile Payments: 4 Brands that are Doing it Right

beacon-based-mobile-payments-brands-doing-it-right

Mobile payments, especially in physical locations have been gaining significant traction over the past few years. According to a recent report by Prepaid International Forum, 24% of adults in the UK alone have used their smartphones to make in-store mobile payments and 12% do so on a regular basis. Significant reasons for the sharp increase […]

[Webinar Slides] The A to Z of Planning Your First Eddystone Beacon Pilot

webinar-a-to-z-of-planning-your-first-eddystone-beacon-pilot

According to Q1 2016 Proxbook Report, 45% of the top proximity companies support Eddystone up from 25% in Q3 2015. This is not surprising given the pace at which Google has been announcing updates on the Eddystone front since the beginning of this year. While Google kicked off year 2016 to a great start by […]

Top 5 Ways to Boost Customer Engagement on Mobile

top-5-ways-to-boost-customer-engagement-on-mobile

Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]