[Webinar] The A to Z of Planning Your First Eddystone Beacon Pilot


Unless you have been living under a rock on the face of earth, chances are that you have already heard about Google’s Eddystone beacons. The Internet of Things initiative is a competitor to Apple’s iBeacon, but it ups the ante by working on both Android and iOS and offering a wider selection of data payloads. […]

Best of Beacons This Week: Coachella 2016 uses beacons, and more


We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how the Coachella Valley Music and Arts Festival plans to use beacons to how Eddystone campaigns can prove to be really valuable to retailers. So, sit back and check out the latest stories on […]

Top 12 Industries that Beacons will Disrupt in 2016


With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

Best of Beacons This Week: Fujitsu brings IoT to the Zoo in Tokyo and more


We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Fujitsu’s announcement about beacon-enabling the Tokyo Parks Navi smart device app to Maxus’ report on the potential of beacons in retail. So sit back, sip a cup of coffee, […]

10 Interesting Ways to Send Beacon-based Proximity Marketing Messages to Customers


With mobile surpassing desktop as the most important influencer for customers to make purchase decisions, stores and brands should focus on the most effective ways to reach customers on their mobile devices. This is where location-based marketing or proximity marketing is proving to be a boon to brands and stores. Proximity marketing gives brands the […]

IoT Ecosystem: How the IoT Market will Explode by 2020


The IoT (Internet of Things) is growing at a significant pace as consumers, businesses, and governments are recognising the benefits of connecting inert devices to the internet. A recent report titled ‘The Internet of Things Ecosystem Research’ from Business Insider (BI) states that the number of devices connected to the internet will increase from 10 […]

Best of Beacons This Week: Apple files for ‘Works with iBeacon’ trademark and more

We are back with this week’s best of beacons round-up. In this feature, we cover some interesting news and updates from Apple’s recent ‘Works with iBeacon’ trademark application to how beacons can be effectively used in banks. So, sit back and check out the latest stories on iBeacon technology. 1. Apple files for ‘Works with Apple […]

[Webinar Slides] Will Eddystone take on iBeacon in 2016?


According to recent Global Location Trends Report, year 2016 will see an undeniable rise in the growth of location-based technologies with 41% of marketers set to invest in beacons. One of the other key takeaways from the report is that strategies with strong physical context components will be at the forefront of brands’ minds this […]

10 Event Planners using Beacons to Engage Attendees in Creative Ways


Since their launch at Apple’s WWDC 2013, beacons have caught the attention of event tech pundits all over, as they helped usher in a new era in which attendees expect event organizers to offer a more contextualized event experience. In fact, the number of events that have leveraged cutting-edge event technology and mobile marketing initiatives […]

5 Tips on Leveraging Beacons for Customer Loyalty Programs


A slew of connected technologies and an increasing smartphone adoption rate has lead to an increase in the number of informed and empowered customers and communities. This has created a need for businesses and brands to interact and deliver enhanced and personalized brand experiences to its customers. Brands should thus focus on not only improving […]