8 Ways Eddystone and the Physical Web can Make your Daily Life Easier


Living in the age where the Internet of Things is revolutionizing our lives, the recent announcement by Google about the Physical Web and Eddystone support for Android is a big step in further bridging the gap between the physical and virtual worlds. The core premise of the Physical Web is to bring the power of […]

4 Best Beacon Marketing Campaign Ideas Brands Should Try in 2016


According to a recent Internet Advertising Bureau (IAB) study, 66% of marketers agreed that location-based advertising is the ‘most exciting’ mobile opportunity for 2016. And it goes without saying that a significant part of this opportunity lies in beacon marketing. According to reports beacons have helped brands increase their in-store mobile app usage by 16.5 […]

Creating an Eddystone Campaign for your Hotel using Beaconstac


As a hotelier, you not only need more guests at your hotel, but also need to find new ways to increase sales to guests already at your property. Beacons are a great way to do engage customers and upsell rooms etc., to them. The only problem is that for beacons to work, you need an […]

[Webinar Slides + FAQS]: How Brands can Succeed with Beacons in 2016


According to Streetfight, 2016 will be the year of the beacon. Not surprising, given that 85% of retailers are predicted to leverage iBeacon technology by the end of this year. Adding on to that, of late, there has been tremendous increase in the demand for contextually relevant experiences. 89% of consumers said that they are […]

Retail Trends 2016: The Rise of Personalization, Augmented Reality, and more


The retail industry has witnessed significant transformation in the past year, be it innovating with technology, optimizing operations or experimenting with new retail formats. In 2016, this trend is only expected to grow bigger, signalling more exciting times for retailers and customers alike. Going forward retail is expected to become more dynamic, seamless and personalized. […]

5 Best iBeacon Apps that are Breaking New Ground


2015 has seen a big rise in the number of iBeacon apps. Gone are the days when beacons were underleveraged and used only for loyalty programs and couponing, predominantly in the retail sector. Today, proximity marketing tools like bluetooth beacons are helping deliver enhanced experiences to customers and businesses alike, across diverse industries and verticals. […]

Best of Beacons this Week: Pizza Hut installs Bluetooth beacons at 1,471 locations in China and more

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee […]

5 Reasons Businesses are Investing in Beacons


From the time they were introduced to the world at WWDC 2013, beacons have been generating buzz. According to ABI Research, there already are more than a million beacons in the marketplace and, this number is projected to blow past 400 million within the next five years. Not surprising, given the explosive growth in hyperlocal […]

Best of Beacons this Week: Coca-Cola Leverages Beacons for Precise Retargeting and more


We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, from how Coca-Cola leveraged beacons to employ precise retargeting, to busting a few myths around location-based mobile advertising. Have a look at our picks below: 1. Coca-Cola pops open beacons’ potential for more precise retargeting […]

6 iBeacon Campaign Ideas You Should Steal


According to a recent ABI Research report titled BLE Tags: The Location of Things (LOT), BLE beacons are proliferating at a great rate, with beacon hardware shipments predicted to  top 400 Million units in 2020, while breaking U.S. $1 Billion in revenue. One of the major driving factors behind this is the huge demand among […]