With Beacon Marketing, how much is too much?

How-beacons-can-help-retailers-increase-customer-engagement-over-time-with-effective-beacon-marketing

Heralded by technology and marketing experts as an innovation on the cusp of transforming retail industry, beacons have stimulated the appetite of retailers all over the world. Many brands, from Macy’s to Tesco, Alex and Ani to Kenneth Cole are running beacon trials to test these new proximity-detection devices at gaining deep insights into consumer […]

How Beacon Analytics can be utilized across Verticals

Beacons-help-businesses-engage-their-consumers-better-by-gaining-real-time-access-to-consumer-behaviour-intelligence

Today’s ‘ever-connected’ consumers love hassle-free convenience, and they expect businesses to cater to their needs across multiple channels. Yet the amount of insight that various verticals have for each of these channels vary widely. For example, today’s multichannel retailers use a wide variety of big data, right from their online store to mobile app and […]

6 Ways to utilize Beacon Analytics across Verticals

Beacons-help-businesses-engage-their-consumers-better-by-gaining-real-time-access-to-consumer-behaviour-intelligence

Today’s ‘ever-connected’ consumers love hassle-free convenience, and they expect businesses to cater to their needs across multiple channels. Yet the amount of insight that various verticals have for each of these channels vary widely. For example, today’s multichannel retailers use a wide variety of big data, right from their online store to mobile app and […]

How Beacons can help enhance Customer Engagement

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Beacons can help Brands Enhance their Loyalty Programs

How-beacons-can-help-brands-enhance-their-loyalty-programs

Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]

How Beacons can help Brands take their Loyalty Programs to the next level

How-beacons-can-help-brands-take-their-loyalty-programs-to-the-next-level

Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]