What is a Beacon? Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. A beacon transmits signals which allow another device to determine its proximity to the broadcaster. In a store, a beacon lets a customer’s […]

Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]