Creating an Eddystone Campaign to Measure the Offline Attribution of a Google AdWords Campaign

Using-beacons-to-close-the-online-to-offline-attribution-gap-of-Google-Adwords-campaigns

It is one thing to think your campaign worked, and another to know it. Ask any marketer out there and he/she would agree that data-driven marketing has been a major boon in this front as it helps measure and track the scope of opportunities via digital efforts. So much so that, it often outpaces traditional […]

Retail Analytics for Malls: 5 Key Metrics that can help Increase Customer Engagement

How-Malls-can-use-Beacon-Analytics-to-draw-more-Customers

It goes without saying that few industries are changing as rapidly as today’s retail sector. Faced with a still-turbulent economy and increasingly demanding consumers, rise of innovative technologies such as proximity marketing have helped malls and retailers to stay relevant and competitive by employing a data-driven approach to measuring the behaviour of their shoppers. So […]

Beacon Analytics in Retail – 4 Essential Metrics for Retailers

beacon-analytics-retail-essential-success-metrics-retailers-footfall-customer-path-brand-loyalty

It is no secret that retailers all over have doubled down on their proximity marketing efforts by incorporating beacons at various points of their customers’ buying journey. With beacons predicted to directly influence over $4 billion worth of US retail sales this year and retail brands are all set to move out of the pilot […]

Best of Beacons this Week: Beacons and Payments, a match made in heaven and more

Beacons-and-Payments,-a-match-made-in-heaven

Image Source: techcrunch.com This week, we’ll discuss about beacons and payments to how businesses can use beacons to close the loop between message, consideration, footfall and purchase, this week’s roundup is packed with insights and actionable advice. So sit back, sip a cup of coffee and check out the stories we have lined up for […]