BLE Beacon Guide: Beacon Manager app, range, battery life, barriers and more

Beacon FAQs-Everything you need to know

What is a Beacon? Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. A beacon transmits signals which allow another device to determine its proximity to the broadcaster. In a store, a beacon lets a customer’s […]

How Airlines can use Beacons to Enhance Travel Experience

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The out-of-home, unfamiliar nature of travel has made mobile phone connectivity a must-have for travellers, especially when they need information the most. Beacons, the latest buzz in the industry, have triggered a new wave of initiatives aimed at bringing the vision of a personalized air travel experience closer.These small BLE devices coupled with connected mobile […]

Beacons: The Next Frontier for Consumer Engagement Ebook

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Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]