2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]
Published on: January 25, 2016
Last week, the eyes of the tech world were fixed at CES 2016 as thousands of companies including big players and startups such as Withings, Blocks and Double Robotics etc., were competing against each other for the tantalizing next big thing title. In their effort to make the event more engaging, Consumer Technology Association (CTA), […]
Published on: January 11, 2016
According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that merging your mobile marketing efforts with iBeacon technology could result in a higher click-through, quicker conversion, more sales, and greater loyalty. For years, just like retailers, the restaurant industry too […]
Published on: September 17, 2014
Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, stadiums or museums. And now that almost any device, running on Android 4.3+ or iOS 7.1+, […]
Published on: September 16, 2014
Given the current times, contactless solutions such as QR Codes and NFC tags will help us get through during and post-pandemic. Restaurants all across the globe are adopting QR Codes for contactless menus, contactless payment, and even contactless deliveries. With the rise in the adoption of mobile devices, there has been a shift in the […]
Published on: August 21, 2014
Editor’s note: If you are looking to build a beacon experience to delight diners, you need an app. However, if do not have one, you can make use of QR Codes. Contactless menus are at the center of contactless dining. If you want a playbook for making and deploying QR Code menus, check out our […]
Published on: August 21, 2014
According to the 2014 Mobile Media Consumption Report by InMobi, mobile commerce has already seen a 15% increase this year, and states that 83% of consumers are planning to involve themselves in mobile commerce in the coming year. With more and more brands coming up with intuitively designed apps and features such as ‘order online’ […]
Published on: August 19, 2014
Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as exhibitor information, maps, contact exchange, advertising […]
Published on: August 7, 2014