5 Highly Effective Beacon Campaigns That Brands Can Learn From

highly-effective-beacon-campaigns-that-brands-can-learn-from-danske-bank-australian-museum-hellotel-blinq-sail-amsterdam

2015 was arguably the best year for the proximity marketing industry yet. While majority of the beacon use cases that the industry and media talked about towards the beginning of 2015 were around retail, over the course of time this has changed. Today, beacons have impacted a number of verticals, right from museums to hospitals […]

Creating an iBeacon Scavenger Hunt at your Event Using Beaconstac

how-to-create-ibeacon-scavenger-hunt-using-beaconstac-gamification

Last week, the eyes of the tech world were fixed at CES 2016 as thousands of companies including big players and startups such as Withings, Blocks and Double Robotics etc., were competing against each other for the tantalizing next big thing title. In their effort to make the event more engaging, Consumer Technology Association (CTA), […]

Hospitality Technology Feature: 6 Lesser Known Uses of Beacons in Restaurants

6-lesser-known-uses-of-beacons-in-restaurants

According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that, merging your mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty. For years, just like retailers, the restaurant industry too relied on customer check-ins […]

Hospitality Technology Feature: 6 Lesser Known Uses of Beacons in Restaurants

6-lesser-known-uses-of-beacons-in-restaurants

According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that merging your mobile marketing efforts with iBeacon technology could result in a higher click-through, quicker conversion, more sales, and greater loyalty. For years, just like retailers, the restaurant industry too […]

How Beacons can help Tansform Zoo and Theme Park Experience for Visitors

How-beacons-can-transform-theme-park-experience-for-visitors

Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, malls or event. And now that almost any device, running on Android 4.3+ or iOS […]

How Beacons can help Transform Visitor Experience at Zoos and Theme Parks

How-beacons-can-transform-theme-park-experience-for-visitors

Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, stadiums or museums. And now that almost any device, running on Android 4.3+ or iOS 7.1+, […]

How Beacons Let Restaurants Provide Personalized Service to Customers

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

Given the current times, contactless solutions such as QR Codes and NFC tags will help us get through during and post-pandemic. Restaurants all across the globe are adopting QR Codes for contactless menus, contactless payment, and even contactless deliveries. With the rise in the adoption of mobile devices, there has been a shift in the […]

How Beacons can help enhance Restaurant Dining Experience

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

With the rise in the adoption of mobile devices, there has been a shift in the way customers want to connect and interact with their favourite restaurants. They expect brands to creatively use technology and harness on the data gathered from their previous interactions to engage with them in a contextual manner. Being the one […]

How Beacons can make the Mall Experience more Delightful

How-malls-can-use-beacons-to-increase-visibility-for-retailers

According to the 2014 Mobile Media Consumption Report by InMobi, mobile commerce has already seen a 15% increase this year, and states that 83% of consumers are planning to involve themselves in mobile commerce in the coming year. With more and more brands coming up with intuitively designed apps and features such as ‘order online’ and ‘collect […]

How Beacons can help Malls offer Compelling Shopping Experiences

How-malls-can-use-beacons-to-increase-visibility-for-retailers

According to the 2014 Mobile Media Consumption Report by InMobi, mobile commerce has already seen a 15% increase this year, and states that 83% of consumers are planning to involve themselves in mobile commerce in the coming year. With more and more brands coming up with intuitively designed apps and features such as ‘order online’ […]