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It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]
Devika Girish
Published on: June 1, 2017
Location-based marketing has been the buzzword in the marketing world for quite some time. But with mobile driving marketing budgets and plans in 2016, location-based advertising strategies are sure to open doors for huge new opportunities this year, especially when done right. According to the “Global Location Trends Report” launched at SXSW, 75% of […]
Devika Girish
Published on: April 19, 2016
Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]
Devika Girish
Published on: August 14, 2014
Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]
Devika Girish
Published on: August 14, 2014
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