Location-based Marketing vs Proximity Marketing

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It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

Beacons or Geofencing or Both? 3 Brands Killing it with this Lethal Combination

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Editor’s Note: This blog was updated on July 9, 2019 to reflect all the latest changes in the proximity marketing market. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification […]

How to Choose an iBeacon platform for your Beacon Project

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2016 began with a whole lot of exciting news from the beacon world. Famous pharmacy chain Rite Aid went on to claim the title of the brand with the largest beacon installation in retail till date, after having deployed beacons in more than 4500 stores across the U.S. NRF 2016 saw Verifone announce to the […]

Beacons vs Geofencing: Which Location-Aware Technology Should Your Business Use?

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According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]

Creating a Campaign for your Mall using Beaconstac

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Beacons present several opportunities to make mall experiences more delightful for shoppers, but they also provide various analytics that can be incredibly useful for mall owners. In this post, we will focus on how to collect and interpret these analytics using the Beaconstac platform. You will learn how to better understand shopper behavior so you […]