How Samsung’s CloseBy Will Hasten Beacon Adoption Across the World

How-Samsung's-CloseBy-will-help-businesses-widen-their-reach

Beacons entered the marketing landscape a few years ago, with splashy headlines touting large nation-wide deployments and the opportunities that it provided brands with when it came to engaging their customers at the right time and place. In spite of these humongous opportunities, the pace of beacon adoption across verticals in the proximity marketing industry […]