How Nearby Notifications can Transform Proximity Marketing

How-Nearby-Notifications-can-Transform-Proximity-Marketing

Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

Google-Nearby-allows-brands-to-connect- with-their-customers-without-the-need-for-an-installed-app

How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost business? How do beacons along with Wi-Fi and GPS allow brands to target consumers effectively? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig […]

Google I/O 2014: Everything You Need To Know

All-you-need-to-know-about-Google-I/O-2014

The keynote for Google I/O 2014, the search giant’s annual developer conference had no shortage of announcements. While some of these, like Android L and Android Wear were expected by many, few others took many developers by surprise. The biggest news at the event, however, was that Android is all set to move beyond being […]