Google Nearby: Beacon Marketing using Google Nearby Notifications

Nearby notifications

UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Please read this blog post to understand how you can continue running proximity marketing campaigns through beacons. Google Nearby notifies you of things that can be helpful near you by surfacing location-specific notifications for apps and websites, with no prior […]

Why Google Nearby and Samsung CloseBy are superior to the Physical Web

Nearby notifications - Samsung CloseBy - Physical Web

Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]

Chrome removes Physical Web support on iOS and Android

Chrome removes support for Physical Web

Is Physical Web support temporarily suppressed or gone forever? What just happened with the latest Chrome update? We noticed today that in the latest update of the Google Chrome app on iOS and Android support for the Physical Web has been removed. It is too early to say whether Google has temporarily suppressed it or […]

Leverage Beaconstac to Engage Customers using Nearby Notifications

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Few cutting-edge technologies have shaken up the retail world the way beacons have. According to a recent research report titled ‘Global Bluetooth Beacon Device Market in Retail 2016-2020’, the global Bluetooth beacon device market in retail will grow at a remarkable CAGR of around 17% during the forecast period. However, iBeacon technology with its need […]

How Nearby Notifications can Transform Proximity Marketing

How-Nearby-Notifications-can-Transform-Proximity-Marketing

Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]

Eddystone vs Physical Web vs iBeacon: Why Eddystone will Rule the Beacon Space

Eddystone-vs-Physical-Web-vs-iBeacon

Proximity technologies and solutions have been attracting the attention of marketers, businesses and investors alike for the past few years and this interest has only been growing. This enthusiasm in the proximity market can be attributed to the pace at which the industry has been growing. Today, there are a wide range of proximity solutions […]

Best of Beacons this Week: The Regent Street beacon app yields in-store results and more

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We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from how MTR Crossrail is leveraging beacons to make an efficient rail service system to an interesting post on how beacons are fast reshaping retail spaces like the Regent Street. So, sit back […]

Top 5 Google Nearby Campaigns You Can Learn From

Top-5 Google-Nearby-Campaigns-of-2016-that-you-Must-Know-About

The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

[Webinar Slides] Google Nearby: How it will impact your Business

Google-Nearby-How-it-will-impact-your-business

Launched by the search giant 2 months back at Google I/O 2016, Nearby Notifications is on its way to taking the world by storm. A number of brands across various verticals, right from Airside Mobile, an innovative mobile travel app, to Entertainment One, a media distribution company, have already leveraged Google Nearby to offer enhanced […]

Best of Beacons this Week: Airside Mobile to use Google Nearby to fuel app adoption, and more

Airside-Mobile-to-use-Google-Nearby-to-fuel-app-adoption

Do you know how retailers can employ beacons to enhance the local search of their store? How Coca-Cola plans to use beacons with its vending machines or, how Airside Mobile plans to employ Google Nearby to fuel app adoption? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into […]