[Webinar] Google Nearby: How it will impact your Business

Google-Nearby-How-it-will-impact-your-business

Going by the recent updates that were announced at the Google I/O event, 2016 will go down in history as the year when beacons left the world in awe of how contextual notifications can help enhance a user’s daily life in ways he/she never imagined. By allowing places around a user, including museums and drug […]

Google’s Eddystone vs Apple’s iBeacon: Who is winning in the Beacon Space in 2016?

Google-vs-Apple:-Who-is-set-to-rule-the-beacon-space?

It goes without saying that a lot has happened in the beacon space since the launch of iBeacon at WWDC 2013.  With more and more marketers including beacons as a critical part of their digital marketing budgets, proximity has now turned into a serious business. These tiny devices have moved beyond retail and are currently […]

5 Ways Google Nearby is about to Disrupt Proximity Marketing

How-Google-is-taking-Apple-head-on-in-the-beacon-space

If you are someone who has been following the pulse of the beacon market, you’d agree that 2016 is on its way to becoming the ‘Year of the Beacon’. While Google managed to make a huge splash in the beacon market with the announcement of Eddystone in July 2015, Apple continued to dominate the market […]